AME Foundation in collaboration with Access Agriculture, The Netherlands, developed 50 case examples to document the impact of Access Agriculture Videos on farming community in the areas where MISEREOR supported partners and local partners of Access Agriculture are working. The study was done through interviews with farmers covering the states of Karnataka, Maharashtra, Bihar and Rajasthan. Highest positive impact is seen where the partner’s expertise coincides with theme of the video. Partners’ expertise helps in providing handholding support for putting into practice what has been seen in the video. The role of ERA’s and NGOs is laudable who have been creating an enabling environment in dissemination and use of videos with farmers.